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The product has been over four years in the planning stages in conjunction with Niaga, a division of European-based DSM, which has served as technical partner. The zero means zero smell, zero knee kicker, zero power stretcher, zero tack strip, zero secondary pad.” Lape explains, “Air because of the air quality. The name Air.O-the way the product is labeled in merchandising materials-stems from what it is and what it isn’t. It does not have “new carpet smell” and is treated with carpet fresh technology.
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The product is also hydrophobic, which means moisture is not an issue. The technology that marries the face fiber, primary backing and cushion is also unique, and that contributes to the dimensional stability, which eliminates wrinkling and delamination. Mohawk believes the installation is much simpler and faster-at least 25% to 50% faster, according to Lape, and maybe more. It seams simply with double-sided tape, no seaming iron necessary. It also won’t scratch walls and baseboards.Īnd because Airo isn’t manufactured with extreme tension, it requires no tack strip to install as well as no power stretching or knee kicking. Because Airo is not constructed with traditional primary and secondary carpet backing joined with latex and fillers, it has a softness and flexibility that makes it easier and faster to install. The entire product is composed of PET, which contributes to a strong environmental story and recyclability. Instead of being manufactured under tension like traditional broadloom, Airo’s face and primary backing are chemically welded to the cushion without tension, forming both a powerful bond and a dimensionally stable product. So what is it?Īiro is a tufted textile face and primary backing fusion bonded to an attached nonwoven cushion. Mohawk is launching this new 100% PET soft surface matrix to its aligned dealers first and anticipates it hitting stores in the second quarter. “We literally wanted to think differently about carpet.” Essentially we have a face fiber, a primary backing, a latex binder and a secondary backing,” Lape said. “Tufted carpet has been made exactly the same way for the past 50 years. This new technology is called Airo and to make the point, Mohawk isn’t calling it carpet, but a unified soft floorcovering (USF), according to Tom Lape, president of Mohawk Residential. Mohawk Industries is launching a new concept in soft flooring that not only breaks the mold on traditional manufacturing methods but, more importantly, offers retailers and consumers new features and benefits.